CHAPTER 01 · THE PREMISE

The story of your business, told in software.

Websites, web apps, customer systems (CRM), operations software (ERP) and AI features. Designed and engineered by one team, from the first sketch to the running product.

Book a free 30-minute call hello@zovle.in
SCROLL TO BEGIN WORLDWIDE · REMOTE FIRST
CHAPTER 02 · THE EVIDENCE

Selected work

A few of the systems we have designed, engineered and shipped. Names and screens change, the standard does not.

KEEP SCROLLING · WE STEP INSIDE
SWIPE →
Meridian ERP dashboard, floating glass interface panels on a dark stage
01 / 04 OPERATIONS · ERP

Meridian

A distribution company ran on eleven spreadsheets. Meridian replaced them with one system, where inventory, purchasing, invoicing and reporting finally agree with each other.

14 MODULESROLE-BASED ACCESSAUDIT TRAIL
OPEN CASE FILE →
Northloop CRM pipeline board with a client timeline panel
02 / 04 CLIENTS · CRM

Northloop

A consultancy was losing leads in inboxes. Northloop gives every enquiry, proposal and follow-up a single timeline, with reminders that fire before a client has to ask twice.

PIPELINE VIEWSEMAIL SYNCZERO-TRAINING UI
OPEN CASE FILE →
Casaform furniture configurator with wood finish swatches
03 / 04 WEBSITE · COMMERCE

Casaform

A furniture maker whose work deserved a faster stage. Casaform loads in under a second and lets buyers configure finishes in the browser before they ever write an email.

SUB-SECOND LOADS3D CONFIGURATORCMS FOR THE TEAM
OPEN CASE FILE →
Fieldnote inspection app on a phone beside a usage dashboard
04 / 04 PRODUCT · SAAS

Fieldnote

Site-inspection software taken from a napkin sketch to a subscription product, with billing, team roles and an API its own customers now build on.

MULTI-TENANTUSAGE BILLINGPUBLIC API
OPEN CASE FILE →
01 / 04 · MERIDIAN
Meridian ERP dashboard, floating glass interface panels on a dark stage
01 / 04 OPERATIONS · ERP

Meridian

A distribution company ran on eleven spreadsheets. Meridian replaced them with one system, where inventory, purchasing, invoicing and reporting finally agree with each other.

OPEN CASE FILE →
Northloop CRM pipeline board with a client timeline panel
02 / 04 CLIENTS · CRM

Northloop

A consultancy was losing leads in inboxes. Northloop gives every enquiry, proposal and follow-up a single timeline, with reminders that fire before a client has to ask twice.

OPEN CASE FILE →
Casaform furniture configurator with wood finish swatches
03 / 04 WEBSITE · COMMERCE

Casaform

A furniture maker whose work deserved a faster stage. Casaform loads in under a second and lets buyers configure finishes in the browser before they ever write an email.

OPEN CASE FILE →
Fieldnote inspection app on a phone beside a usage dashboard
04 / 04 PRODUCT · SAAS

Fieldnote

Site-inspection software taken from a napkin sketch to a subscription product, with billing, team roles and an API its own customers now build on.

OPEN CASE FILE →
CHAPTER 03 · THE INSTRUMENTS

What we build

Written twice on purpose. Plain words on the left for the person who runs the business, the fine print on the right for the person who will inherit the code.

01Websites
The public face. Fast to load, easy to read, easy for your team to update without calling us.
STATIC + SSR · CMS · SEO · CORE WEB VITALS · ANALYTICS
02Web applications
Software your team signs into every day. Built around real workflows, not around menus.
REACT · TYPED APIS · AUTH + SSO · AUTOMATED TESTS
03Customer systems (CRM)
One place for every lead, client and conversation, so nothing depends on someone remembering.
PIPELINES · EMAIL + CALENDAR SYNC · MIGRATIONS · REPORTING
04Operations software (ERP)
Inventory, purchasing, billing and reporting that agree with each other, in one login.
DATA MODELLING · PERMISSIONS · AUDIT TRAILS · INTEGRATIONS
05AI integration
Assistants and automation placed where they save real time, and left out where they would not.
LLM APIS · RETRIEVAL (RAG) · EVALS · GUARDRAILS
06SaaS products
Your idea taken from a sketch to a product people subscribe to, with the boring parts done right.
MULTI-TENANCY · BILLING · OBSERVABILITY · CI/CD
CHAPTER 04 · THE METHOD

How a system gets built

STEP 01 Listen We map how your business actually works. Who does what, where the spreadsheets live, what breaks on a busy day.
STEP 02 Draw Every screen is designed and agreed before code is written. You will never approve a sketch and receive a surprise.
STEP 03 Build Engineering lands in weekly slices you can click, not a reveal at the end. Tested as it grows.
STEP 04 Run Launch is the midpoint. We stay for the monitoring, the training and the version twos.
STEP 01
Listen
We map how your business actually works. Who does what, where the spreadsheets live, what breaks on a busy day.
STEP 02
Draw
Every screen is designed and agreed before code is written. You will never approve a sketch and receive a surprise.
STEP 03
Build
Engineering lands in weekly slices you can click, not a reveal at the end. Tested as it grows.
STEP 04
Run
Launch is the midpoint. We stay for the monitoring, the training and the version twos.
CHAPTER 05 · THE CRAFT

The small things are the system.

Anyone can make a demo look good. The difference shows up in month three. Does the table still load fast at eighty thousand rows, does the invoice round correctly, does a new hire understand the screen on day one. Below, three live specimens of the level we work at. Touch them. The working stays visible underneath, on purpose.

SPECIMEN A · FEEDBACK
SAVING · 850MS
HOLD · 1400MS
FIRST PAINT AFTER CLICK · PRESS TO MEASURE
Every action answers within 200 milliseconds, then gets out of the way.
SPECIMEN B · TOUCH
CUBIC-BEZIER(.34, 1.56, .4, 1) · 450MS
TRAVEL = 58 − 28 − 3×2 = 24PX · OVERSHOOT 10%
A control you can feel. The ease curve is tuned by hand, not left on default.
SPECIMEN C · LANGUAGE
NO @ · NAME WHAT IS MISSING
HALF A DOMAIN · SHOW AN EXAMPLE
VALID · TWO WORDS, STEP ASIDE
TEST · /@[^@\s]+\.[^@\s.]{2,}$/
Errors that explain, not scold. Written like a colleague would say it.
THE SAME CARE HOLDS AT 14 MODULES AND 200 SCREENS

It matters most in the unglamorous work. An operations platform lives or dies on permission edge cases, migration scripts and what happens when two people edit the same record at once. We enjoy that part, which is rarer than it should be.

CHAPTER 06 · THE PEOPLE

Taken at their word

"Zovle rebuilt our quoting system and the office went quiet. The arguing about whose number was right just stopped."

HEAD OF OPERATIONS · DISTRIBUTION COMPANY

"They asked better questions about how our business works than our accountants do. The software shows it."

FOUNDER · CONSULTANCY
IN GOOD COMPANY
KESTREL CO Havelock DUNE SUPPLY ORBIT LEGAL M/RD
COMMON QUESTIONS

Plain answers, before you even ask

I need a website for my business but I am not technical. Can you help?

Yes, and you never need to learn the jargon. You tell us how your business works in plain words, we turn that into screens you approve before anything is coded, and we handle hosting, domains and email setup. Most of our clients run shops, factories, clinics and consultancies, not software companies.

What does a website or custom software cost?

It depends on scope, honestly. A focused business website is a few weeks of work, while a CRM or ERP platform is a few months. We scope it in a free 30 minute call and give you a fixed written quote before any work starts, so there are no surprise invoices.

Do you work with clients outside India?

Yes. We are remote first and work with clients in India, the Middle East, Europe and North America. We overlap with your working hours for calls and reviews, and everything ships with documentation your local team can pick up.

Can you build a CRM or ERP that fits how my company already works?

That is most of what we do. We map your actual workflow first, including the spreadsheets and WhatsApp threads, then build the system around it and migrate your existing data in. Your team should recognise their own process on screen from day one.

Can you add AI to my existing software?

Yes. We add AI features like assistants, document reading and automation to existing systems, with proper testing and guardrails. We will also tell you plainly when AI would not help, because sometimes a good search box beats a chatbot.

My old developer disappeared. Can you take over the project?

We hear this a lot. Send us whatever you have, code, logins or just the live site, and we will audit it, tell you honestly what shape it is in, and either continue the build or rebuild the parts that cannot be saved.

How long does a project take?

A business website usually takes three to six weeks. Web apps, CRMs and ERPs run from two to six months depending on how many modules you need. You see clickable progress every week, not a big reveal at the end.

CHAPTER 07 · THE INVITATION

Tell us how you work.

Thirty minutes, no slides, no obligation. Bring the messy spreadsheet. We will tell you honestly whether software helps and what it would take.

Book a free 30-minute call hello@zovle.in
CH. 01 / 07 · THE PREMISE